myrecovery

Branding

myrecovery literally want to get people back on their feet.

Created by the dynamic duo Tom Hart and Axel Sylvan who are both orthopedic surgeons, they saw that by following certain training regiments after recovery saw great improvements in patient wellbeing.

They tasked us with giving them a brand that related to their patients.

We created a brand that starts and loops showing the patients progress and feedback, ending with a spring in their step. We created multiple colour varients and executed it in a way visually to show where patients could get to following the regiment.

Branding
Art direction

Whipped is a world-class creative beast, with a big heart, ears to the ground and keen eyes for great design.

Sam, Phil and Tyrell have helped us build an awesome brand and I look forward to seeing what they’ll cook up for us next